Privacy policy
Last updated: 20 February 2026
Fenna Care BV (“Fenna Care”, “we”, “us”, “our”) respects your privacy and processes personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, place an order, subscribe to our products, or otherwise interact with us.
By using our services, you acknowledge that you have read and understood this Privacy Policy.
Identity of the Data Controller
The data controller responsible for your personal data is:
Fenna Care BV
Communication Office: Tabakvest 87 – bus 4668, 2000 Antwerp, Belgium
RPR Antwerp, Turnhout division
VAT: BE1024.023.456
Email: support@fennacare.com
Telephone: +32 471 86 46 60
Personal Data We Process
Depending on your interaction with our webshop and services, we may process the following categories of personal data:
Contact and identification data, such as name, billing and shipping address, email address and telephone number.
Order and transaction data, including purchased products, subscription details, payment status, return information and order history.
Payment data, processed via our payment providers. Fenna Care does not store full payment card details.
Account data, such as login credentials, preferences and settings if you create an account.
Communication data, including messages you send to our customer support.
Technical and usage data, such as IP address, browser information, device data, cookie identifiers and browsing behaviour on our website.
Marketing and preference data, such as newsletter subscriptions, email interactions and product interests.
How We Collect Personal Data
We collect personal data:
- directly from you when you place an order, create an account or contact us;
- automatically via cookies and similar technologies when you use our website;
- through our technology and service partners who support the delivery of our services;
- through marketing and advertising partners, where legally permitted.
Legal Bases for Processing
We process your personal data only where a valid legal basis exists under the GDPR.
Performance of a contract
For processing and delivering orders, managing subscriptions, customer service and order communications.
Legal obligations
For accounting, tax compliance and consumer law requirements.
Legitimate interests
For fraud prevention, website security, limited direct marketing to existing customers and internal analytics to improve our services.
Consent
For sending marketing communications to non-customers, placing certain cookies and delivering personalised marketing where legally required.
You may withdraw your consent at any time.
How We Use Your Personal Data
We use personal data solely for legitimate purposes, including:
- processing and delivering orders;
- managing subscriptions and recurring payments;
- providing customer support and communications;
- personalising and improving the webshop;
- marketing and personalised communications (where permitted);
- fraud prevention and security;
- compliance with legal obligations.
Subscriptions
When you subscribe to a recurring product, we process additional data necessary to manage recurring deliveries and automatic charges, including:
- subscription status and frequency;
- scheduled delivery dates;
- payment statuses and retry information;
- changes made through the customer portal.
This processing is necessary for the performance of the subscription service.
Sharing Personal Data with Third Parties
We do not sell your personal data.
We may share personal data with carefully selected processors and partners only where necessary for our services, including:
- Shopify (hosting and e-commerce infrastructure)
- payment providers (secure payment processing)
- shipping and fulfilment partners
- Seal Subscriptions (subscription management)
- Klaviyo (email marketing and customer communications)
- IT and security providers
- marketing and advertising partners (where permitted)
These parties process data only on our instructions or as independent controllers where legally applicable.
International Transfers
Certain partners (such as Shopify and Klaviyo) may process personal data outside the European Economic Area.
Where this occurs, we ensure appropriate safeguards, such as:
- EU Standard Contractual Clauses (SCCs); or
- transfers to countries with an adequacy decision.
Data Retention
We do not retain personal data longer than necessary for the purposes for which it was collected, taking into account:
- contractual obligations;
- statutory retention requirements (e.g. accounting);
- limitation periods;
- legitimate business needs.
In general:
- customer data: for the duration of the customer relationship plus statutory period
- invoicing data: according to fiscal retention obligations
- marketing data: until unsubscribe or withdrawal of consent
Data is deleted or anonymised when no longer required.
Cookies and Tracking
Our website uses cookies and similar technologies to enable functionality, analytics and marketing.
For more information, please refer to our Cookie Policy, which is closely connected to this Privacy Policy.
Where legally required, we obtain prior consent via the cookie banner.
Your Rights Under the GDPR
Subject to the conditions of the GDPR, you have the right to:
- access your personal data;
- correct inaccurate data;
- request erasure;
- restrict processing;
- object to processing;
- request data portability;
- withdraw consent at any time.
You may exercise your rights via: support@fennacare.com
We may request reasonable verification of your identity.
Marketing Communications
You may unsubscribe from marketing emails at any time using the unsubscribe link in our emails.
Even after opting out, we may still send you service and transactional communications necessary for the performance of the contract (such as order and subscription messages).
Security
Fenna Care implements appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access or disclosure.
However, no system can be guaranteed completely secure.
Third-Party Websites
Our website may contain links to external websites. Fenna Care is not responsible for the privacy practices or content of such third parties.
Complaints
If you have concerns about how we process your personal data, please contact us at support@fennacare.com.
You also have the right to lodge a complaint with the competent supervisory authority:
Belgian Data Protection Authority
www.dataprotectionauthority.be
Changes
Fenna Care may update this Privacy Policy from time to time for legal, technical or business reasons.
The most recent version will always be available on the website with the updated revision date.